How Swarovski is Driving the Chandelier Forward
Technology is progressing at an ever increasing pace.
And isn't going to stop for anyone!
We live in a world where almost everything is connected to the internet or a smart device. We have smart TVs, smart thermostats, smart LED bulbs, intelligent security systems, and the list goes on.
All companies need to make sure that the products they manufacture are compatible with the latest technological advances.
In the world of chandeliers, Swarovski is leading this change.
The Swarovski Legacy
Swarovski is a well-established, well-loved brand that has been making chandeliers for over 50 years now (amongst a massive range of products, from crystal covers NFL helmets celebrating the Philadelphia Eagles Superbowl win to telescopic sights for rifles).
The company has created some stellar and iconic masterpieces using their crystal designing expertise and artistic flair.
Swarovski is known for its innovative designs and versatility. You can find something for everyone in their collection. They have different collections featuring different styles of chandeliers ranging from ornate and traditional to modern and contemporary.
Back in 2007, Swarovski added the 140-year old chandelier manufacturer Schonbek to their brand.
SchonbekÂ also has a collection of product lines featuring beautiful chandelier styles. They brought traditional artistry and proven design techniques to the table, which enhanced Swarovskiâ€™s portfolio.
The company revolutionized chandelier-making by creating a customisable line of products. They have over 40,000 combinations of crystal types, finishes, and styles.
Swarovski has approached the lighting business from two directions-customer-based retail, and bespoke chandeliers. The company has a vast collection of beautifully designed chandeliers that a customer can easily buy and install like any other light fixture.
Swarovski has never shied away from experimentation and progress. They use cutting-edge technology and the latest design techniques to create beautiful chandeliers and light fixtures.
Using LEDs in Chandeliers
Swarovski was one of the first chandelier brands to incorporate LED technology into their chandeliers entirely. Their Amaca collection features hanging lights with a net tip, sprinkled with Swarovski crystals. Light-emitting diodes are used in this chandelier collection.
The brand has slowly incorporated LED technology into almost all of its product lines to ensure the fixtures are more energy efficient.
They also have a series of downlights that use LED bulbs along with Digital Addressable Lighting Interface (DALI). This allows users to dim the lights of the chandelier according to their preferences.
Swarovski collaborated with Osram to create the most effective and energy-efficient chandeliers.
The company has invested in new technology like customised LED boards, mobile apps, and smart systems, which can be incorporated in their current designs. Even the most traditional-styled, ornate chandeliers can have advanced LED lighting.
Adjusting to the New Customer Base
When we think about a chandelier, we think about luxury, grandeur, big mansions, wealth, and status.
These light fixtures have become a symbol of unrequired excess and don't always sync with modern customer's preferences. Researchers at Swarovski found that customers didn't buy chandeliers to show them off, but rather to enjoy the play of light and its effect on the room's environment.
Modern customers rarely want something grand and ostentatious. They like minimalist designs with clean lines and simple design concepts. The features need to tell a story and add character and diversity to their rooms.
While chandeliers are still in demand, customer preferences have changed significantly. Here are some of the most significant changes in trends:
- Most people are moving away from formal dining rooms and spaces. They have open floor plans and a dining area that blends in with living or kitchen areas. This casual atmosphere doesnâ€™t need large chandeliers and intricate fixtures.
- Many homes donâ€™t have a large and majestic entryway or foyer, which means thereâ€™s no room for a big, impressive chandelier. Modern customers opt for smaller, tamer pieces for their entryways.
- Customers have started using elaborate light fixtures in areas like the kitchen, bathroom, playroom or recreational room, and bedrooms. Chandelier companies need to adapt their designs to make them better suited to these environments.
These are just some of the many reasons why chandelier companies need to change their approach towards design.
Swarovski is one of the first to recognise the changing attitudes towards chandeliers and adjust its product line accordingly. The company is working with several young, modern designers from all over the world to create exciting pieces.
The Infinite Aura
Swarovski has always pushed the boundaries, and the Infinite Aura is the perfect example to showcase the company's innovative spirit. This pendant light is designed with the modern generation in view while retaining the charm of a traditional chandelier. According to the designers, Infinite Aura is a flattened chandelier that uses advanced technology and LED lighting to create a superb effect.
It is a metal ring with LED lights embedded inside the inner rim. The rim has several beautifully crafted crystals that reflect the light in different directions. There are two flat and circular glass sheets inside the ring that acts as an infinite mirror.
This creates a beautiful optical illusion. From a distance, the fixture looks like a floating disk. It is minimalist and elegant in design and can be installed in almost any room without causing any disruption.
When you step close and look inside the ring, you'll see a glittering circle of light that seems to go on endlessly. Have you ever imagined what you would see when you stare at a black hole? This design perfectly illustrates that effect.
There's a ring of light around the sparkling crystals that provides intense illumination and improves the visibility in the room. The fixture provides decorative and ambient lighting at the same time.
Infinite Auraâ€™s design isnâ€™t the only impressive thing about it. Swarovski has developed a mobile app that enables users to control the light via various setting options. You can dim the lights, change colors, and control every aspect of the fixture from your phone.
As you can see, Swarovski offers the best of beauty and innovation in their chandeliers. If youâ€™re looking for something unique and interesting, give their products a chance.